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What is My Black Counts

My Black Counts is an education and awareness initiative developed by the California Black Census and Redistricting Hub “The Black Hub”. We understand what’s at stake for Black communities in California. We are committed to sharing the importance and benefits of participation in the 2020 census and redistricting processes.

My Black Counts is the anthem that unites us all! We honor and celebrate the unique individuality and humanity of all Black people. We include the voices of immigrants and those who are native-born; cisgender, non-binary, non-conforming, and transgender; children, millennials, boomers and seniors; of all faiths and backgrounds. The census impacts us all, for generations to come.

When we unite with action, we gain access to what we need to thrive.

We all must be in the count. Our future depends on it.

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Do You Know?

Do you know you can help build Black political power by getting your family, friends, and neighbors to take the 2020 census?


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Learn More About the California Black Census and Redistricting Hub

“The Black Hub”

The California Black Census and Redistricting Hub Project is convened by California Calls. We are a partner network of over 30 Black-led and Black-serving organizations across the state. Our coalition is focused on maximizing participation in the upcoming 2020 census and redistricting process among hard to count Black communities. We use a mix of training, strategic communications, data, grassroots organizing, and community engagement. The Black Hub is preparing its network of organizations to conduct targeted and tailored field outreach campaigns to educate, motivate and activate the voices of hundreds of thousands of Black Californians throughout the census and redistricting process.

What We Do

My Black Counts aims to reach into the households and communities that will be the most impacted by neglecting to participate in the 2020 census and redistricting process. Our goal is to ensure Black residents receive accurate, timely and reliable information to better understand what’s at risk if participation remains low in our communities.

We want Black people to understand how census data impacts our daily lives.

Be Represented!